In October, Johnny Cloherty, co-founder of the digital marketing company Songfluencer, dashed off an email to several labels: Christmas was nearly three months away, but Cloherty advised his partners to act like the holiday was imminent. Christmas music owns the chartsevery December, and if labels wanted to enjoy a piece …
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Stevie Nicks made her TikTok debut on Tuesday. For her first clip Nicks nodded to TikTok user Nathan Apodaca, aka @420doggface208 on TikTok, who went viral on the app with a video of him skateboarding to Fleetwood Mac‘s 1977 single “Dreams” while drinking Ocean Spray Cran-Raspberry juice. In her new …
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Early in 2019, Sub Urban’s “Cradles” — a pinging, defiantly introverted single — helped establish a path that has now become commonplace in the music industry: A deluge of TikTok users picked “Cradles” to soundtrack their 15-second videos, leading to a surge in streams, and the wave of interest helped …
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On Friday, as rumors swirled that Microsoft was planning on buying TikTok, President Trump said he would “ban” the Chinese-owned video app from the United States because of concerns the Chinese government may get access to US users’ data. But keep in mind that Trump makes a lotof promises, many …
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April 16 was an auspicious day for DripReport’s “Skechers,” easily the most-streamed song in history about $40 light-up sneakers. The track, which blends keening vocals with a typical trap beat, seemingly earnest infatuation (“I just can’t stop thinking about her”) with leering pubescent come-ons (“I’ll buy you the purse, only …
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